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SaaS

A product your customers can find their way around.

For founders, product leads and CTOs at SaaS companies. We help you turn a crowded roadmap into a clear product, design workspaces people use every day, and add AI features where they genuinely help, with your team deciding what ships.

Workflows we design

  • Onboarding and setup assistance
  • In-product summaries and updates
  • Support triage
  • Feedback and roadmap sorting

Starting at $8,000 · price agreed in writing before work starts

  • Claude
  • Codex
  • Cursor

AI helps us move faster.Our team makes the decisions and stands behind the work.

  • Savari
  • hyperAI
  • ImmoAdmin
  • Spring
  • OrthoTropic
  • Clover
  • uptk

The problem

Where saas teams lose time.

  • Features added faster than they fit

    Each release adds another menu or setting, and the product gets harder to learn for new users.

  • AI features nobody trusts

    An assistant or automation is added, but users cannot see what it did or why, so they stop using it.

  • Design and code drifting apart

    Screens are designed one way and built another, and every new view takes longer than it should.

  • Customers lost between views

    The same work appears in different places with different rules, and users cannot tell which view is the right one.

AI-assisted workflows

AI does the busywork. People make the calls.

  • 01

    Onboarding and setup assistance

    New accounts are guided through setup with suggested defaults drawn from what they tell you and the data they connect.

    A person decides: Your product team decides which defaults are suggested and where users must choose for themselves.

  • 02

    In-product summaries and updates

    Activity, mentions and status changes are summarised into a short daily view, with each line linking back to the item it is about.

    A person decides: Product leads decide what is summarised and users choose what reaches their inbox.

  • 03

    Support triage

    Incoming support requests are read, tagged by topic and urgency, matched to known answers and routed to the right person.

    A person decides: A support lead reviews the rules and answers anything sensitive, such as billing or account access.

  • 04

    Feedback and roadmap sorting

    Feedback from support, calls and reviews is grouped into themes, with the original quotes linked to each one.

    A person decides: The product team decides what goes on the roadmap and in what order.

Our approach

How we start.

  1. 1Start from the jobs your users come to do, and design the navigation around them.
  2. 2Build one design system shared by design and engineering, with light and dark themes from the same tokens.
  3. 3Add AI only where it removes real work, and show users what it did and why.
  4. 4Prototype risky ideas first and test them with real users before committing engineering time.
  5. 5Ship in small releases, measure how they are used, and decide the next step from what you see.

By the numbers

The experience behind our work.

Our designers and engineers bring years of experience to every project, working together from design to delivery.

Funding raised by companies we've worked with
$115M+
Projects designed and delivered
50+
Years of product design and development experience
10+
People across strategy, design, and engineering
15+

FAQ

Questions

  • Can you work with our existing product and codebase?

    Yes. We often redesign and rebuild parts of a live product alongside your team. Discovery looks at your codebase and design files before we agree a plan.

  • Do you design, build, or both?

    Both. One team handles product strategy, interface design and engineering, so what is designed is what gets built.

  • How do you decide where AI belongs in our product?

    We start from the tasks your users repeat most and test whether AI genuinely saves them time. Where a simple rule or better design works, we use that instead.

  • What does a project cost?

    Projects start at $8,000 and are priced after scoping. Discovery usually runs 2 to 4 weeks and costs $8K to $15K, and ends with a clear plan and estimate for the build.

Book a call with our CEO.

Pick a time that suits you. A product idea or a workflow that slows your team down: a clear problem is enough, no full specification needed.

Your call is with Tanjim Islam, our CEOA free 30-minute conversation about your problem, not a sales pitch.

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