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Migrations

WordPress to Next.js Migration: How to Move Without Losing SEO

A WordPress to Next.js migration means rebuilding the front end in Next.js and React, moving content into a headless CMS such as Sanity (or keeping WordPress as a headless back end), and rebuilding plugin features as code. To protect rankings, you map every URL, keep slugs where possible, set 301 redirects for the rest, and carry over metadata and structured data.

WordPressNext.js
  • Every URL mapped and redirected
  • Content and metadata carried over
  • Launch checks and monitoring after

Starting at $8,000 · price agreed in writing before work starts

  • Claude
  • Codex
  • Cursor

AI helps us move faster.Our team makes the decisions and stands behind the work.

  • Savari
  • hyperAI
  • ImmoAdmin
  • Spring
  • OrthoTropic
  • Clover
  • uptk

Why move

Why teams move from WordPress to Next.js.

  • 01

    Room to grow into a product

    Signed-in areas, dashboards, data and integrations can be added to the same codebase as the marketing site.

  • 02

    Speed and control

    Server rendering and static pages give you control over performance, metadata and structured data on every page.

  • 03

    No plugin sprawl

    Features are built as code you own, rather than a stack of plugins that need updates and can conflict.

  • 04

    You own the code

    The repository, content and hosting are yours, and any team that knows React can work on it.

What moves

What carries over, and how.

PagesRebuilt as React components in Next.js, with page sections your team can arrange from the CMS.
Blog posts and CMS contentMigrated into a headless CMS such as Sanity with a script, converting post HTML into structured content.
Images and mediaMoved into the CMS asset store and served through optimised image components, with alt text carried over.
URLs and redirectsRoutes are built to match existing slugs where possible, and remaining changes go into a redirect map in the Next.js config.
FormsRebuilt as React forms that post to your CRM or email service, with validation and spam protection.
SEO metadata and structured dataTitles, descriptions, canonicals and JSON-LD generated per page from the CMS, so editors control them.
Plugins and integrationsEach plugin's job is reviewed and either rebuilt in code, replaced with a service, or dropped if it is no longer needed.

How it runs

Six steps, in order.

Each step ends with a check you can see, so nothing reaches launch unverified.

  1. 01

    Audit and URL inventory

    We crawl the site, list every indexed URL, plugin and integration, and note which pages bring traffic and links.

  2. 02

    Content model

    We design the CMS schema for pages, posts and shared content, and decide which plugin features become code.

  3. 03

    Design and build

    We build the Next.js front end, routes and components, typed throughout and connected to the CMS.

  4. 04

    Content migration

    A migration script moves posts, pages and media into the CMS, and we review the output for formatting and links.

  5. 05

    Redirects and QA

    We add and test the redirect map, and check metadata, structured data, forms, accessibility and performance.

  6. 06

    Launch and monitoring

    We deploy, switch the domain, submit the sitemap, and watch Search Console and 404 logs after launch.

SEO protection

The checklist that protects your rankings.

  • A 301 redirect map from every old URL to its new one
  • Match existing slugs in the new routes where possible
  • Carry over page titles and meta descriptions
  • Set canonical URLs on every page
  • Generate the sitemap and robots.txt from the CMS
  • Add structured data (JSON-LD) per page type
  • Update internal links in migrated content to final URLs
  • Keep image alt text and dimensions
  • Monitor Search Console for coverage and ranking changes
  • Log and fix 404s after launch

Risks we plan for

  • Plugin features such as memberships, search or e-commerce need to be rebuilt in code or replaced with a service, which adds to scope.
  • Shortcodes and page-builder markup in old posts often need cleaning before they render properly as structured content.
  • Rankings can fluctuate for a short time while search engines recrawl, even with redirects in place.
  • Content needs a short freeze near launch so nothing published on WordPress during the move is missed.

FAQ

Questions

  • How much does a WordPress to Next.js migration cost?

    Gr8r projects start from $8,000. The final price depends on page count, content volume and the features to rebuild, and is agreed after scoping, before work starts.

  • How long does it take?

    It depends on how many pages you have and how complex the content and features are. We agree the timeline with you before work starts.

  • Can we keep WordPress as the CMS?

    Yes. WordPress can run as a headless back end for a Next.js front end. We usually recommend a headless CMS such as Sanity, but we'll suggest what fits your team.

  • Will we lose our Google rankings?

    Redirects, preserved metadata and post-launch checks protect your rankings. Some short-term fluctuation can happen while search engines recrawl.

Related.

Book a call with our CEO.

Pick a time that suits you. A product idea or a workflow that slows your team down: a clear problem is enough, no full specification needed.

Your call is with Tanjim Islam, our CEOA free 30-minute conversation about your problem, not a sales pitch.

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