Migrations
Framer to Next.js Migration: How to Move Without Losing SEO
A Framer to Next.js migration means rebuilding your pages and motion in Next.js and React, moving Framer CMS content into a headless CMS such as Sanity, and recreating forms and integrations in code. To protect rankings, you keep every existing URL where possible, set 301 redirects for any that change, carry over metadata, and monitor Search Console after launch.
- Every URL mapped and redirected
- Content and metadata carried over
- Launch checks and monitoring after
We moved our own website from Framer to Next.js with a headless CMS (Sanity), keeping every existing URL with redirects.
Starting at $8,000 · price agreed in writing before work starts
- $115M+Client Funding
- 1.8K+GitHub Stars
- 50+Projects Shipped
AI helps us move faster.Our team makes the decisions and stands behind the work.
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Why move
Why teams move from Framer to Next.js.
- 01
The site is turning into a product
Signed-in users, data, dashboards or custom integrations are easier to build in a Next.js codebase than around a site builder.
- 02
Full control of the code
You own the repository and hosting, and can change rendering, caching and structured data on any page.
- 03
A CMS shaped to your content
A headless CMS lets you model content exactly, with references, validation and previews for editors.
- 04
Room for custom logic
Pricing calculators, gated content, search and AI features can be built directly instead of embedded.
What moves
What carries over, and how.
| Pages | Rebuilt as React components in Next.js, with sections editors can arrange from the CMS. |
|---|---|
| CMS collections | Framer CMS items exported and imported into a headless CMS such as Sanity, with fields mapped to a typed schema. |
| Images and media | Moved into the CMS asset store and served through optimised image components, with alt text carried over. |
| URLs and redirects | Routes are built to keep every existing URL where possible, with 301 redirects in the Next.js config for any that change. |
| Motion and interactions | Scroll and hover effects rebuilt with code-based animation, keeping the feel of the original and respecting reduced motion. |
| Forms | Rebuilt as React forms that post to your CRM or email service, with validation and spam protection. |
| SEO metadata and analytics | Titles, descriptions, Open Graph images and structured data generated per page, with analytics reinstalled and verified. |
How it runs
Six steps, in order.
Each step ends with a check you can see, so nothing reaches launch unverified.
- 01
Audit and URL inventory
We list every published URL, CMS collection and integration on the Framer site, and note which pages bring traffic.
- 02
Content model
We design the headless CMS schema for pages, collections and shared content such as navigation and SEO fields.
- 03
Design and build
We rebuild the design and motion in Next.js, typed throughout and connected to the CMS.
- 04
Content migration
A script moves Framer CMS content and media into the new CMS, and we review every page for formatting and links.
- 05
Redirects and QA
We confirm every old URL resolves, add redirects for any changes, and check metadata, forms, accessibility and speed.
- 06
Launch and monitoring
We deploy, switch the domain, submit the sitemap, and watch Search Console and 404 logs after launch.
SEO protection
The checklist that protects your rankings.
- Keep every existing URL, or 301 redirect it to its new one
- Match Framer slugs in the new routes
- Carry over page titles and meta descriptions
- Set canonical URLs on every page
- Generate the sitemap and robots.txt from the CMS
- Add structured data (JSON-LD) per page type
- Update internal links to final URLs
- Keep image alt text on every migrated image
- Monitor Search Console for coverage and ranking changes
- Log and fix 404s after launch
Risks we plan for
- Your marketing team loses Framer's visual canvas. Editing moves to a CMS, so page layouts are more structured.
- Framer motion and effects have to be rebuilt in code, which takes care to match the original feel.
- Rankings can fluctuate for a short time while search engines recrawl, even with every URL kept or redirected.
- A short content freeze near launch keeps edits made in Framer during the move from being missed.
FAQ
Questions
Reading our answers…
How much does a Framer to Next.js migration cost?
Gr8r projects start from $8,000. The final price depends on page count, CMS content and custom features, and is agreed after scoping, before work starts.
How long does it take?
It depends on how many pages you have and how complex the content and motion are. We agree the timeline with you before work starts.
Have you done this migration before?
Yes, on our own website. We moved it from Framer to Next.js with Sanity as the CMS and kept every existing URL with redirects.
Can our team still edit the site?
Yes. Content, pages and SEO fields are edited in a headless CMS such as Sanity, so publishing doesn't need a developer.
Related.
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